CX VALUE
A consistent and satisfying brand perception increases engagement and conversion, and fosters the value customers willing to pay through their consuming lifetime for their product and brand experience.
A strong brand represents a higher perceived value and influences the decision and choice over other products and services, and this is also how brands help consumers to distinguish between different market offers.
Services
CX and CRM Strategy
You goal is to influence the brand perception by providing seamless, consistent, and memorable experience and relationships. But the question is, what is that memorable experience, what you want to achieve? I help your business to build a Customer Experience (CX) strategy, which is the translation of your brand promise into the reality of experience at each and every touch-points.
Omni-channel marketing delivery
To provide the right experiences in every channel and to operate in line with the defined brand equity, CX and CRM strategy, I support your marketing delivery and go-to-market operations. A well-designed marketing mix covers the following areas: tone of voice and messages, digital and physical assets, activation and promotion plan, sell-in and POS material, employee training and engagement.
CRM Operations
I also enable your business to establish a lean and effective CRM ecosystem and to manage CRM campaigns and programs successfully. My philosophy is to balance internal know-how with external / outsourced scale and efficiency, which includes establishing the right processes and organization, contracting the right suppliers and procuring the necessary systems.
I have a diverse yet highly related global brand-marketing-CX-CRM-digital background from great brands (Marriott, Nespresso, Swarovski, Invisalign).
I believe that this holistic experience is exactly what makes me very relevant and efficient, as not only I have a full overview on the entire purchase funnel, but I am also an expert in channels’ and touch–points’ operations.
As a result, I can build highly relevant strategies, and successfully implement them too, targeting more engagement and higher satisfaction, achieving more sales and higher profit.
Parallel to this know-how, I’ve also visited and worked with several different markets within Europe (EU, UK, Russia), Middle East (UAE, Saudi), Asia (Japan, India) and South Africa, and can bridge the the cultural differences with ease.
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